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Amounts in CZK excl. VAT. Non-cancelled orders, including unpaid, before returns. Meta advertising only.
Revenue and product costs: Abra. Advertising: Meta. Revenue includes charged delivery; vouchers are separated. SK revenue uses the document exchange rate to CZK. Product costs use current average stock costs, with fallback costs flagged. Ratios use totals, not averages of daily percentages. Customer metrics are a separate Nevios/Bubble snapshot and may differ from Abra. New customers are identified by their first known brand purchase across markets. Returns and older purchases are not fully reconciled. Meta history starts in May 2026; order revenue starts in January 2026; cost reporting starts in September 2026; missing dates are flagged. Missing data is not zero.